In the world of poker strategy, bluffing is really a double-edged sword.  Bluff at the wrong time, and someone will most likely catch your bluff and then be able to read you very well.  However, if you know when to bluff, then it will give you a much greater advantage over the rest of the table.

A bluff is designed to help you win the pot when you have nothing in your poker hand that amounts to anything, and when you don’t expect the flop to be in your favor either.  What you are trying to do is get your opponent to fold because he thinks that you are going to beat him.

The first rule of thumb in knowing when to bluff is: don’t try to bluff a full table.  If it’s not spotted immediately as a bluff, someone will probably stay in just so the pot doesn’t get handed over easily.  That’s not to say that you can’t bluff a full poker table, it’s just highly unlikely that a bluff of this nature can be pulled off successfully.

Lets say that your bluff didn’t go as planned, and now its time to turn your cards over.  Now the whole table knows that you were bluffing.  Don’t look at this as a setback unless you are being discovered on every single bluff that you do.  Instead, use it in your favor, as a poker strategy.  For instance, the next time you’re in a similar situation, but with a great hand, you can try reproducing the betting pattern you used during your previously failed bluff attempt. Other players may see this as another attempt to steal the pot and call you down. Not only do you trap opponents that way, you now also throw them off as to whether you’re bluffing or not at any given hand.

 With these simple things in mind, it should give you a better idea of when you should and shouldn’t bluff.  The most important thing is to not be overzealous when it comes to bluffing, or any other kind of poker strategy - you don’t want the table to stop taking your bets seriously.  If you don’t think you can go through with the bluff, then don’t.  You’ll know when it’s the right time to use this sneaky little skill to your advantage.