Online poker room UltimateBet has announced that it will be part of the list of sponsors of the First Annual Tony and Eva Longoria-Parker Celebrity Casino night.

Initially created by the actress and celebrity Eva Longoria, the event will benefit “Eva’s Heroes”, an organization created to help people with developmental challenges. The event expects to raise money to help children and young adults who need special cares to and help them to integrate and prosper in society.

UltimateBet.com favorite poker and 11 time WSOP bracelet winner. Phil Hellmuth, who was also named the event’s emcee sated: “'I'm incredibly excited that the popularity of poker is able to help such an important cause and I'm unbelievably honored to be associated with this charity”

The celebrity tournament begins today and the $300 buy-in includes a buffet dinner, $10,000 chips and $2,000 chips for all other casino games available at the event. The winner of the tournament will get a seat in the 2009 World Series of Poker $10,000 No Limit Hold’em Main Event, courtesy of UltimateBet.com.