In what may end up being a landmark case against the online gambling industry in the US, Bodog has been ordered to pay $49 million in damages and have lost the use of their trademark domain name Bodog.com. This is the result of a legal dispute over the ownership of the Bodog.com domain name.

When Bodog started experiencing problems yesterday, most people just figured that they were having some temporary website difficulties. When the problem persisted, I thought maybe they had been hacked. I didn't think much of it, as people just said that the company was having some temporary DNS difficulties.

Well the news is far, far worse for Bodog, and they have been forced to launch a temporary new web site at www.newbodog.com.

By Tuesday afternoon, Bodog had quickly come up with a plan to ensure current customers could access the website. Using the new domain name www.newbodog.com customers could enter their accounts and place bets just like with the Bodog.com old website.